» 320,000+ attendees with 28% increase from the previous year.
» Nearly one-third of attendees residing more than 40km away.
» Over 60% of attendees say they prefer companies that support their favourite events.
» An equal distribution of attendees: Hispanic descent (34%), English speakers (33%) and from other multicultural backgrounds (33%).
» The majority of attendees are female (60%) and between the ages of 20-49
» A live grassroots event with face to face marketing opportunities.
» High impact marketing campaign with extensive pre and post event exposure across TV, Print, Radio and Digital Media.
» Powerful social media promotion (#SalsaonStClair trended Top 2 across Canada in 2016)
» Now in its 13th year, a renowned summer event supported by all levels of government.
» TD Salsa in Toronto and TD Salsa on St Clair are produced by Canadian Salsa Festivals Project, a federal not-for-profit corporation.
» Exposure in leading national and local media outlets across all platform s.
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Over 97% of Attendees Enjoyed the Quality of Entertainment, Atmosphere & Quality of Food beverage
Attendance includes a multicultural spectrum that reflects Toronto’s diversity
>10 10-29 30-49 50-69 <70
A multigenerational event that attracts families, couples and singles.
early one-third of attendees resided more than 40km from event site.