Presenting Sponsor

2016 Festival Sponsors

Government Partners

OntarioYours
Ontario
Toronto

Media Partners

TLN
Univision
cbc

Festival Partners

HillcrestVillage
FEO
TourismToronto


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1

» 320,000+ attendees with 28% increase from the previous year.

» Nearly one-third of attendees residing more than 40km away.

» Over 60% of attendees say they prefer companies that support their favourite events.

2

» An equal distribution of attendees: Hispanic descent (34%), English speakers (33%) and from other multicultural backgrounds (33%).

» The majority of attendees are female (60%) and between the ages of 20-49

3

» A live grassroots event with face to face marketing opportunities.

» High impact marketing campaign with extensive pre and post event exposure across TV, Print, Radio and Digital Media.

» Powerful social media promotion (#SalsaonStClair trended Top 2 across Canada in 2016)

4.1
CoporateLogos3
5

» Now in its 13th year, a renowned summer event supported by all levels of government.

» TD Salsa in Toronto and TD Salsa on St Clair are produced by Canadian Salsa Festivals Project, a federal not-for-profit corporation.

6

» Exposure in leading national and local media outlets across all platforms.

Title_MainFestival
Title-HighlyRated
QualityOfEntertainment
Atmosphere
QualityOfFoodBeverage

Over 97% of Attendees Enjoyed the Quality of Entertainment, Atmosphere & Quality of Food beverage

Title_DiverseCrowds40
EthnoCultural

Attendance includes a multicultural spectrum that reflects Toronto’s diversity

Mulit-Generational

>10 10-29 30-49 50-69 <70

A multigenerational event that attracts families, couples and singles.

PlaceOfResidense

Nearly one-third of attendees resided more than 40km from event site.

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